Here is the fundamental problem with Medium's assurances. They have consistently replied that they will NEVER sell our personal information. Each time the answer is the same. It's PAT misdirection of the reality that while they'll never sell our PERSONAL information they have no problem utilizing our WORK for their profit! Unless they (Medium) specifically tell us that our CONTENT is considered personal information which they'll never sell or use to promote additional profitability this doublespeak is a ruse to ease our fears and have us continuing to donate content.