You are spont on with your observations James! I've been a regular "poster" on this platform for almost three years now. While I've experienced moderate success (whatever that really is) I rarely write "how to make money on Medium" pieces. In fact, I rarely write advice pieces at all. I've always been of the opinion if someone really wants my advice they'll ping me via email or private message. What most readers want is to be engaged, enlightened and entertained. Giving them advice they didn't want or won't follow isn't going to do any of the three.